When Tremaine and I first collaborated, he was interested in expanding his media presence. As a keen observer of culture, Tremaine understands the differences between social media and the actual media, and the power within each.
My work with Tremaine has been long-term and it’s a wonderful example of how media relations can expand and even re-focus a brand or company’s possibilities. As an international basketball trainer and humanitarian who has worked with governments around the world, Tremaine is constantly scaling upward, both literally as a businessman and figuratively as a person.
Our first piece together quickly turned into more — with even more on the horizon. Here are a few of the pieces I have produced for Tremaine and The Process Basketball:
- NBA Trainer Builds Global Program That Bridges Gaps For Kids: ‘Basketball Is Universal’
- Making Gender Equity in Basketball a Global Fight
- NBA Trainer Creates Tutorial And Comic Book That Turns Kids Into Basketball Superheroes
For those who prefer data and a glimpse into analytics, especially as it relates to social media vs. media relations and the importance of expanding your focus to online and print media, consider this: the article I produced about Tremaine’s comic book is the highest-ranking result for the search terms “Tremaine Dalton comic book” and “Tremaine Dalton basketball tutorial” — including links to the work itself.
These results continue when you search “The Process Basketball tutorial” and “The Process Basketball comic book.”